Kickoff & Goals
We combine DataForSEO, Ahrefs, Semrush, Search Console, analytics, and store data to establish the baseline. A specialist checks the evidence and defines the commercial goal before recommendations are made.
SEO Competitor Analysis
SEO Competitor Analysis for Ecommerce Stores
DataForSEO, Ahrefs, Semrush, analytics, and your store data give us the evidence. Our SEO specialists interpret it, set the priorities, and test every recommendation against commercial results.
About competitor analysis
SEO competitor analysis
Core idea: SEO competitor analysis shows what ranks competitors above you in search and where the gaps you can win are.
Who it’s for: Ecommerce stores running SEO that want to know why competitors rank higher and how to overtake them.
Results: A keyword, content, and backlink gap report, with prioritized opportunities ranked by impact.
Timeline: 5 to 10 business days.
Industries: Supplements, Beauty, Wellness, Pet, Fashion, Home.
01/What you receive
Keyword gap report, content gap report, backlink gap report, SERP comparison, prioritized opportunity list.
02/What we need from you
Your store URL, your main competitors (if known), target markets, business goals.
03/What the report answers
Why competitors rank higher, which keywords you are missing, what content and links close the gap.
04/What you get
A full analysis report and a prioritized action list you can hand to your SEO team.
Work format
Fixed-price project
Location
Toronto, Canada
Platform
Shopify, ecommerce
Timeline
5 to 10 days
Deliverable
Gap report + opportunities
Quick answers on competitor analysis
We guarantee a complete competitor analysis and a prioritized opportunity list delivered on the agreed date. Ranking gains depend on acting on the report and on the market, which we cannot guarantee. We show you where the opportunities are and what each is worth.
Who needs competitor analysis
When it fits
- Small store
- Few competitors
What you receive
- Keyword gap
- Top competitor comparison
- Core opportunities
Typical scope
- 1 week
- Custom quote
What SEO Competitor Research Reveals
SEO competitor analysis turns the search results into a map. We compare your store against the sites ranking above you. Then we show the keywords, content, and links separating you from the top.
Our analysis covers three gaps. Keyword gaps show queries competitors rank for and you do not. Content gaps show topics they cover. Backlink gaps show where their authority comes from.
For DTC brands in Toronto, competitor analysis sets the priorities. It shows where a small effort beats a competitor and where the gap is too wide to chase. You spend budget on winnable fights.
How We Work With You
Competitor Set
We confirm the set of competitors to analyze, including the ones outranking you that you may not have named.
Gap Analysis
We compare your store against that set across keywords, content, and links. You do not need to be involved while we work.
Opportunity Report
We deliver a single report with every gap ranked by impact. Each opportunity is sized, so you know what is worth chasing.
Prioritized Plan
We turn the findings into a prioritized action list. It is ready to hand to your SEO team or to us.
Review Call
We walk you through the report and the priorities on a call. You leave knowing exactly where to focus next.
Why brands choose us for competitor analysis
180+
DTC Stores Launched
Shopify stores launched for DTC brands across Toronto and Canada, each built with SEO and AI optimization from day one.
20+
Countries Served
Clients served across 20+ countries, from local Toronto businesses to international DTC brands.
5.0
Clutch Rating
A perfect 5.0 average across verified Clutch reviews from ecommerce and SEO clients.
4.9/5
Upwork Top Rated Plus
Top Rated Plus talent on Upwork with a 4.9/5 rating across 117 jobs, earned on long-term ecommerce engagements.
+70%
Organic traffic growth
Reported by Lipatnikov Oleksandr, Co-Founder of Bronia Mykolaiv, in a verified Clutch review — alongside a 50% increase in sales.
5–10 days
Analysis Turnaround
Most competitor analyses ship in 5 to 10 business days, scoped to your competitors and markets.
Competitor analysis benefits & guarantees
You stop guessing what competitors do right. The analysis shows exactly what ranks them above you.
You spend budget on winnable opportunities. Each gap is sized, so effort goes where it pays back fastest.
You get a plan, not raw data. The report ends in a prioritized list your team can act on immediately.
Fixed price, quoted before work begins. No scope creep, no surprise invoices.
Full report delivered by the agreed date, with every gap ranked by impact.
A review call to walk through the findings and the priorities.
Competitor Analysis Guide
What SEO Competitor Analysis Covers
What competitor analysis reveals, the types of gaps it finds, and how it differs from an SEO audit.
An audit looks in, an analysis looks out
An SEO audit and a competitor analysis answer different questions. An audit looks inward, at the health of your own store. A competitor analysis looks outward, at the sites already winning the rankings you want.
Both matter, and they work together. The audit tells you what to fix on your site. The competitor analysis tells you what the top results have that you do not.
Run alone, an audit can leave you optimizing in a vacuum. Paired with competitor analysis, every fix is measured against what actually ranks. That is the difference between busy and effective.
Two kinds of gap
Keyword & content gap
Queries and topics competitors rank for that you are missing. Shows where to expand content.
Backlink gap
Where competitor authority comes from. Shows which links you need to compete on tough terms.
We cover both. We recommend the gaps worth closing first.
What a full analysis delivers
- Keyword gap: queries competitors rank for, you do not
- Content gap: topics and pages they cover
- Backlink gap: where their authority comes from
- SERP comparison: who ranks and why
- Prioritized opportunities ranked by impact
- A plan ready to hand to your SEO team
- Certified Shopify Partner delivering it
EVDEV checks all seven.
How to approach competitor analysis
Competitor analysis is what keeps an SEO budget honest. Without it, you optimize toward your own assumptions instead of toward what wins. The gap between guessing and knowing is measured in wasted months.
Judge an analysis on what you can act on. A good report does not just list competitor data, it ranks opportunities by impact and tells you where to start. Data without priorities is noise.
EVDEV runs SEO competitor analysis for DTC and ecommerce brands across Toronto and Canada. We are a Certified Shopify Partner with 180+ stores launched and a 5.0 Clutch rating. Every analysis ends in a prioritized opportunity list.
SEO Competitor Analysis FAQ
Here you will find the answers to the frequently asked questions.
SEO competitor analysis compares your store against the sites ranking above you in search. It finds keyword, content, and backlink gaps. The output is a prioritized list of opportunities to close them.
An SEO audit looks inward at your own store’s health. A competitor analysis looks outward at what ranks competitors above you. The two work best together.
Most analyses take 5 to 10 business days. Scope depends on the number of competitors and markets. Multi-market analysis takes longer.
Run a full analysis once or twice a year, and before entering a new market. A lighter check fits a quarterly cadence. Search results move, so old analysis goes stale.
You get keyword, content, and backlink gap reports, a SERP comparison, and a prioritized opportunity list. Each opportunity is ranked by impact. The plan is ready to act on.
No. You can name the competitors you know, and we confirm the full set, including sites outranking you that you may not have spotted. You do not need a list to start.
EVDEV bases SEO and GEO recommendations on data from DataForSEO, Ahrefs, Semrush, analytics, search results, competitors, and your store. Specialists interpret the evidence using ecommerce experience, prioritize the work by commercial impact, and test changes against rankings, qualified traffic, conversion, and revenue.
Still have questions?
Didn’t find the answer you were looking for? Get in touch with us — we’ll be happy to help.
- Fixed price quoted before work begins
- You own the code — no lock-in
- If we miss a deadline, we own it
Free scorecard
Ecommerce SEO competitor analysis: a scorecard you can fill in
An ecommerce competitor analysis for SEO compares how each store is built to rank, not just which keywords it ranks for. Put three to five competitors side by side and score the same ten things for each: catalogue and collection depth, which filter and tag URLs they let Google index, product data quality, reviews, content coverage, links to their category pages, speed, and whether AI answers cite them. The gaps between your column and theirs are the work plan.
| Metric | How to check it | Why it matters |
|---|---|---|
| Collection pages and depth | Their collection sitemap (on Shopify: /sitemap.xml, then the collections file) and main navigation. | Shows which categories they target and how deep the structure goes. |
| Catalogue size | The products sitemap; on most Shopify stores the public /products.json feed. | Separates a structure advantage from simply having more products. |
| Indexed filter and tag pages | A site: search for their collection URLs with tags or filters. | Reveals long-tail pages they rank with — or duplicates they waste. |
| Product structured data | Google’s Rich Results Test on two or three product pages. | Missing price, availability or ratings costs rich results and shopping visibility. |
| Reviews per product | Top product pages and their review app. | Review volume drives rich results, trust and AI recommendations. |
| Content coverage | Their blog sitemap, mapped against your collections. | Finds buying guides they own that you do not. |
| Links to category pages | Ahrefs or Semrush: referring domains to their top collection URLs. | Collection pages are where rankings turn into revenue. |
| AI answer presence | Ask ten category questions in Google AI Mode and ChatGPT; record who is cited. | The share of voice that does not show up in rank trackers. |
| Mobile speed | PageSpeed Insights field data on the homepage, a collection and a product. | Slow collection pages lose both rankings and conversions. |
| Theme and apps | Page source — Shopify exposes the theme name — and a theme or app detector. | Explains how they built features you are missing. |
Want us to fill it in against your real competitors? Get a free competitor snapshot
Request a free competitor gap audit
Tell us where your store lives today — we reply within 2 business hours with first findings and next steps.
Prefer to talk? Book a free 30-minute intro call