- Accessibility
Shopify ADA Compliance: Is Your Store Covered? (2026)
Shopify doesn’t make your store accessible by default. What Shopify covers, what you own, a WCAG 2.2 AA checklist and 2026 lawsuit data.
New materials on development, design, marketing, and SEO for Shopify e-commerce.
Shopify doesn’t make your store accessible by default. What Shopify covers, what you own, a WCAG 2.2 AA checklist and 2026 lawsuit data.
This blog is where we write down what actually worked on client stores, and what did not. No trend pieces and no recycled listicles: every article comes out of a build we shipped, a migration we ran, or a number we watched move on a real storefront.
It runs in three streams.
We build ecommerce stores for a living and run EVDEV out of Toronto. The stores behind these articles range from a DTC supplement brand on Recharge subscriptions to a 700-release vinyl catalog and a custom three-step jewelry configurator, so the advice tends to be specific rather than universal.
If you are weighing a rebuild, a migration, or a store that has stopped converting, start with the category that matches your problem. If you would rather just ask us directly, the intro call is free and 30 minutes.
Ontario's AODA requires WCAG 2.0 AA websites for organizations with 50+ employees. Who's covered, the Dec 31, 2026 report deadline, and fixes.
Shopify Plus pricing in US dollars, checked October 11, 2026: the $2,300 and $2,500 terms, the variable fee, card and gateway fees, what a build adds, year-one cost at $1M, $5M and $20M in sales, and the break-even against Advanced.
What a Shopify website costs in 2026, in US dollars: building it yourself from $348 a year, freelancer vs agency, EVDEV's fixed-price floors, monthly plan and card fees, and three worked budgets with the arithmetic shown.
Identify what’s holding your website back — from SEO issues and performance to conversion leaks. Get a detailed report with actionable recommendations.
From $250 CAD
We audited ~3,700 Shopify stores for AI shopping agents in October 2026. See what ChatGPT, Gemini and Copilot need, what stores miss, and what to fix first.
Shopify's deal for Tailwind Labs, read against 20 years of Shopify history and every major acquisition, from Oberlo and Deliverr to Remix and Vantage Discovery. What it means for merchants, and why the pattern matters.
How an online store ranks for searches like “coffee beans toronto”: city collection pages that Google rewards instead of penalising, a fill-in template, and the local extras most stores miss.
How ChatGPT chooses which Shopify products to show, what Shopify's ChatGPT channel already does for you, and ten fixes that make your store the one it recommends.
Every URL type Shopify creates, which ones Google should index, which duplicate your pages, and how to design a collection tree that ranks.
Shopify Plus pricing for Canadian merchants, line by line. The CA$3,400 and CA$3,650 terms, the fees on every sale, what the fee does not cover, three worked first-year budgets, and the volume where the upgrade pays back.
Every Shopify plan price in CAD, card and transaction fees, POS Pro, a CA$100 sale worked through each plan, and real monthly bills at three sales levels. Checked on shopify.com/ca, 11 Oct 2026.
What WooCommerce products, orders, customers and subscriptions turn into on Shopify, which tools move them, how every URL changes, and what it costs in Canada.
A technical guide to migrate from BigCommerce to Shopify: how modifiers, faceted search, URLs and transaction fees change, and what you give up by leaving.
How much does it cost to hire a Shopify expert in 2026? Real rates for freelancers, contractors and agencies, and how to tell which tier your store needs.
A Magento to Shopify migration breaks on category trees, configurable products and customer groups. What maps, what does not, and who should not move.
What drives Shopify development cost in Canada, why offshore hourly rates mislead, how fixed scope and retainers differ, and when not to hire an agency.
A Shopify migration checklist built for launch week: audit, data, redirects, QA, DNS cutover and the 30-day check, with what each skipped step costs.
A real breakdown of Shopify migration cost in 2026: the nine things that move the number, what a quote hides, and what you can cut to pay less.
Most guides on whether to migrate to Shopify Plus are written by people selling the upgrade. Here is the revenue level where the fee actually pays for itself.
Every URL changes when you migrate from WordPress to Shopify. The URL mapping table, the redirect map, and what the ranking dip really looks like.

We audited 5,410 live Shopify stores. Only 4.7% came back clean. See the 8 conversion mistakes 95% of stores make, and the exact fixes we ship.

How web design evolved: table layouts, Flash, CSS, responsive design, flat design, UX, and design systems. Why decoration lost and clarity won.

How SEO evolved: keyword stuffing, link schemes, then Panda, Penguin, BERT, E-E-A-T and AI answers. Every trick died. Real value kept working.

How web development evolved: HTML in 1991, PHP and WordPress, frameworks, cloud, no-code, and AI coding. Why the barrier fell and quality did not follow.

How search evolved: Yahoo directories, AltaVista, Google and PageRank, then AI answers. Three eras, one direction: from counting words to judging trust.

Why your own website is an asset and aggregators, marketplaces, and social media are channels: who owns the client, the data, and the visibility.

Four signals your online store needs a redesign: low conversion, a dated look, confusing structure, weak mobile. Theme refresh or a rebuilt foundation.

Three signals that an outdated store needs migration: rising maintenance costs, scarce developers, dependence on one person. Which platforms move to Shopify.
How to design an online store from scratch around real demand: demand research, competitor analysis, store structure, and moving from MVP to the target version.
Why choosing between a theme and a custom design is a question of architecture, not taste: what a theme actually decides and when a custom build is needed.

What happens to an online store in its first year: four growth phases, why unique product content and store identity matter, and how to measure launch success.

How AI changed store development and raised the barrier to search visibility — and how to build a store in 2026 that becomes an investment for 2027.