Your Own Website as an Asset, Not Rented Land
Why your own website is an asset and aggregators, marketplaces, and social media are channels: who owns the client, the data, and the visibility.
Ecommerce marketing for Shopify and DTC brands, shared through real experience. Practical articles, cases, and takeaways from 17+ years in ecommerce.
Owned channels, SEO, positioning and retention — practical marketing for Shopify stores.
Why your own website is an asset and aggregators, marketplaces, and social media are channels: who owns the client, the data, and the visibility.
Ecommerce marketing: