Ecommerce SEO for Shopify and DTC brands, shared through real experience. Practical articles, cases, and takeaways from live client work.
Shopify SEO at EVDEV
Technical foundations, on-page work, and AI search — practical SEO for Shopify stores.
How an online store ranks for searches like “coffee beans toronto”: city collection pages that Google rewards instead of penalising, a fill-in template, and the local extras most stores miss.
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Technical fixes, collection and product page content, site structure and AI search, for Shopify stores.
See whether ChatGPT, Perplexity, Google AI Mode and Copilot can find and read your products. 13 checks, plain-English fixes.
A free 30-minute intro call with the people who would do the work. Bring your store and your questions.
Want this done on your store? We run technical, on-page and AI search SEO for Shopify brands.
Start here: Shopify URL Structure: The Complete Map for SEO
How ChatGPT chooses which Shopify products to show, what Shopify's ChatGPT channel already does for you, and ten fixes that make your store the one it recommends.
Every URL type Shopify creates, which ones Google should index, which duplicate your pages, and how to design a collection tree that ranks.
Every URL changes when you migrate from WordPress to Shopify. The URL mapping table, the redirect map, and what the ranking dip really looks like.
We review how your store looks to search and AI systems — structure, speed, markup, and content — then hand you a prioritized fix list.
From $250 CAD
How SEO evolved: keyword stuffing, link schemes, then Panda, Penguin, BERT, E-E-A-T and AI answers. Every trick died. Real value kept working.
How search evolved: Yahoo directories, AltaVista, Google and PageRank, then AI answers. Three eras, one direction: from counting words to judging trust.
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Recent work
Ästhetik
A North Carolina textile house moved from Magento to Shopify: product data and images, fabric filters, spec tiles and trade pricing.
Read the Ästhetik case study
