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EVDEV Design BlogStore design: UX / UI / branding / conversion

StoreDesignGuides & Analysis

Ecommerce store design for Shopify and DTC brands, shared through real experience. Practical articles, cases, and takeaways from live client work.

Updates:: new guides monthly
Focus:: UX, UI & storefront design
Formats:: guides & analysis

Design articles

Store UX, UI systems, brand identity and conversion design — practical design for Shopify stores.

A web page laid out with HTML tables as the first approach to layout

Design

The History of Web Design: From Tables and Flash to UX and Design Systems

How web design evolved: table layouts, Flash, CSS, responsive design, flat design, UX, and design systems. Why decoration lost and clarity won.

Shopify store design:

What strong store design gives you

Higher conversion and add-to-cart rate
A clear, trustworthy brand identity
A frictionless mobile-first checkout
A storefront that scales with the catalog

Typical conversion lift after a considered redesign+15–30% conversion

Storefront UX
UI systems
Brand identity
Conversion design
Mobile-first
Design systems

30.07.2026

6 min

5 views

0 likes

Misha Gavura

Four signals an online store needs a redesign: low conversion, dated look, weak structure, poor mobile

Design

Online Store Redesign: How to Know It Is Time and What to Change

Four signals your online store needs a redesign: low conversion, a dated look, confusing structure, weak mobile. Theme refresh or a rebuilt foundation.

16.07.2026
5 min
9 views
0 likes

Misha Gavura

Design

Theme or Custom Design: What Your Store Choice Really Decides

Why choosing between a theme and a custom design is a question of architecture, not taste: what a theme actually decides and when a custom build is needed.

07.07.2026
7 min
22 views
2 likes

Misha Gavura

Free Shopify design review

We review your storefront UX, visual hierarchy and conversion path, then hand you a prioritized, actionable design fix list.

From $250 CAD

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Top 3 design reads

The History of Web Design: From Tables and Flash to UX and Design Systems
6 min5 views
Online Store Redesign: How to Know It Is Time and What to Change
5 min9 views
Theme or Custom Design: What Your Store Choice Really Decides
7 min22 views

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