Theme or Custom Design: What Your Store Choice Really Decides
Why choosing between a theme and a custom design is a question of architecture, not taste: what a theme actually decides and when a custom build is needed.
Ecommerce store design for Shopify and DTC brands, shared through real experience. Practical articles, cases, and takeaways from 17+ years in ecommerce.
Store UX, UI systems, brand identity and conversion design — practical design for Shopify stores.
Why choosing between a theme and a custom design is a question of architecture, not taste: what a theme actually decides and when a custom build is needed.
Shopify store design: