White label Shopify development
Your brand on the store. Our team behind the build.
Agencies and studios hand us Shopify builds, redesigns, SEO and ongoing support, and deliver them to their clients under their own name. 11 studios already work with us this way.
Partner rate from$45 USD/hour($65 CAD/hour)
- White label partner studios
- 11White label partner studios
- Ecommerce projects
- 180+Ecommerce projects
- In-house specialists
- 13In-house specialists
Brands we have worked with
- PepsiCo
- UNICEF
- NATO
- MXP
- FEMM
- Ukrainian Freedom News
- Loveka
- Education 180
- Shield
What white label Shopify development means
White label Shopify development is when an agency sells Shopify work to its own clients and an outside team does the building. The agency keeps the client relationship, the brand and the margin; the partner designs, develops, optimises and supports the store behind the scenes. It lets an agency take on Shopify projects without hiring a Shopify team, or add capacity when its own team is full.
Three ways to work together
Fully invisible
Your client never hears our name.
We sign your NDA, work in your tools and under your brand, and talk only to your team. Deliverables, staging links and handover documents carry your name. This is how most partners start.
Your team, on calls
We join client calls as part of your agency.
Still your brand, but our developers or designers can join client calls and project channels as members of your team, so technical questions get answered first-hand instead of relayed.
Open partnership
Your client knows who builds it.
You lead the account and strategy, we are introduced as your Shopify development partner. Useful when a client asks who does the engineering, or when you want to show a Shopify Partner behind the work.
What you can hand us
- New Shopify and Shopify Plus stores, from your designs or ours
- Custom themes, sections and Liquid development
- Store redesigns and migrations to Shopify
- Shopify design in Figma, delivered under your brand
- App integrations, Shopify Functions and custom apps
- Technical SEO, content and AI search (GEO) for client stores
- Speed and Core Web Vitals work
- Ongoing support and maintenance retainers
How a white label project runs
Intro call
We learn how your agency works, what you sell, and how visible you want us to be. If it is a fit, we agree on the NDA and the working model before any project starts.
Scope and quote
You send the brief or the designs. We estimate the hours against our partner rate, so you can price the project to your client with your margin on top.
Build in your tools
We work in your Slack, project board and repository, and share staging links you can send to your client as your own.
Launch and support
We handle the launch and hand over the code and documentation under your brand. The store and the code belong to you and your client. Support continues on a retainer if you want it.
Why agencies pick us
We are a Shopify studio, not a general outsourcing shop. The same 13-person team that has delivered 180+ ecommerce projects is the team that builds for your clients.
- 11 agencies and studios already work with us white label
- Partner rate from $45 USD ($65 CAD) per hour, so your margin stays healthy
- Toronto-based, online 12pm–10pm ET (9am–7pm PT): same-day answers for agencies on Eastern and Pacific time
- Development, design, SEO and support from one team, so you do not manage four vendors
White label Shopify questions
- How much does white label Shopify development cost?
- Our partner rate starts at $45 USD ($65 CAD) per hour. We estimate every project in hours before work starts, so you know your cost and can set your own price to the client.
- Will my client know you built their store?
- Only if you want them to. By default we are invisible: we sign your NDA, use your brand on everything we deliver, and talk only to your team. You can also bring us onto client calls as part of your agency, or introduce us openly as your development partner.
- Who owns the code?
- You and your client do. Code lives in your repository or your client’s, and the store stays in your client’s Shopify account. There is no licence and nothing that stops working if the partnership ends.
- Do you work from our designs?
- Yes. Most partners send Figma files and we build them. We can also design the store under your brand if your team is busy or does not design for Shopify.
- Can you do SEO and ongoing support for our clients too?
- Yes. Technical SEO, content, AI search optimization (GEO), speed work and monthly support retainers are all available white label, so one partner covers the whole Shopify side of your offer.
- How many agencies do you work with?
- 11 agencies and studios work with us on a white label basis today. We do not name them, because keeping their clients theirs is the whole point.
Tell us about your agency
Send a short note about your agency and the kind of Shopify work you sell. We will reply with how we would work together and a quote for your first project.