Audit and baseline
We combine DataForSEO, Ahrefs, Semrush, Search Console, analytics, and store data to establish the baseline. A specialist checks the evidence and defines the commercial goal before recommendations are made.
Shopify SEO
Shopify SEO Services for stores selling in Canada
DataForSEO, Ahrefs, Semrush, analytics, and your store data give us the evidence. Our SEO specialists interpret it, set the priorities, and test every recommendation against commercial results.
About our Shopify SEO services
Shopify SEO services in one minute
Core idea: Shopify handles the crawl basics itself. Two stores on the same platform rank differently because of collection architecture, theme speed and content. That is where the work goes.
Who it’s for: Shopify stores with 50 or more SKUs. Stores where collection pages, not only the home page, should rank for the terms buyers type into Google.
Results: Organic revenue in GA4 and non-brand clicks in Search Console. We report those two numbers before anything else.
Timeline: Technical fixes ship in the first weeks. Rankings follow Google’s re-crawl. We report every month and judge the engagement over quarters.
Industries: DTC and B2B Shopify stores. Catalogue-heavy categories with many collections and filters have the most to gain.
01/What’s included
Collection architecture, filter and tag URL control, canonical and redirect checks, theme speed and app weight. Search & Discovery setup, structured data for products and breadcrumbs, a /blogs/ content plan, and sitemap hygiene. Our own developers do all of it in your theme and admin. You do not get a task list to hand to someone else.
02/What we need from you
Google Search Console and GA4 access, a collaborator account on the store admin, theme access, and a plain statement of which products need to sell more. You do not need to write or prepare anything before we start.
03/How we measure success
Non-brand clicks and impressions in Search Console. Indexed pages against crawled pages. Collection-page rankings for the terms buyers type, and organic revenue in GA4. If a ranking brings no revenue, we do not count it as a result.
04/What you get
An audit with a prioritised backlog and the revenue reason for each item. Fixes made in the theme and admin. A monthly report you can read in ten minutes. A backlog we keep current as your catalogue changes.
Work format
Fixed-scope audit, then monthly retainer
Location
Toronto, Canada
Platform
Shopify and Shopify Plus
Pricing
Fixed price before work starts
Reporting
Monthly, in Search Console and GA4 terms
Quick answers on Shopify SEO
Partly. Every store gets auto-generated canonical tags, a sitemap.xml, a robots.txt and SSL. You can also edit titles, meta descriptions, URL handles and image alt text (help.shopify.com, checked 4 September 2026). Shopify does not choose your collection structure. It does not decide which filter URLs get crawled beyond its default rules, fix a slow theme, or write your content. We do that part.
Who needs Shopify SEO services
When it fits
- New or small catalogue
- Product pages carry the traffic
- Few or no filters
What you receive
- Fixed-scope audit
- Theme speed and structured data fixes
- Product page titles, copy and alt text
Typical scope
- One-off audit plus fixes
- Fixed price agreed before work
How Shopify SEO differs from generic SEO
The principles are the same on any platform. Google has to crawl the page, work out what it sells, and rank it against everyone else selling the same thing. On Shopify, the difference is which of those steps the platform already does and which it leaves to you.
Shopify does the plumbing. Every store gets canonical tags, sitemap.xml, robots.txt, SSL and a title tag carrying your store name. The default robots.txt already blocks admin, cart, checkout, search, policy pages and filtered collection URLs at /collections/*+* (help.shopify.com, checked 4 September 2026). If an agency bills you for sitemap setup on Shopify, it is billing for something that ships free.
Stores separate on the part Shopify leaves to you. Four failure points account for most of the gap. An app fixes none of them.
First, collection sprawl, with tag pages competing against each other for the same query. Second, the same product reachable through several collection paths and variant parameters. We check where the canonical points instead of assuming. Third, a theme and app stack that gets heavier with every install. Fourth, a /blogs/ section with three posts from launch week and nothing since.
Fixing those four means working in the theme: templates, Liquid, structured data, the app list. That is developer work. Most SEO agencies hand it back to you as a to-do list. We are a Shopify Select Partner in Toronto with 180+ stores launched since 2021 (evdev.dev, 4 September 2026). The developers who fix the problem sit on the same team as the people who found it.
If your store is also changing platforms, decide the redirect map and the collection structure together. Our Shopify migration services start from CA$2,000 at a fixed price over 4 to 8 weeks (evdev.dev/shopify-migration-services, 4 September 2026). The SEO audit slots in before the URL map is frozen.
How we run Shopify SEO
Collection architecture
We map buyer demand to collection pages and decide which filter and tag URLs should exist. Then we set the navigation so every page sits within three clicks of the home page. That is Shopify’s own guidance (help.shopify.com, 4 September 2026).
Technical fixes in the theme
Canonical and redirect checks, structured data for products and breadcrumbs, and speed work on the theme and app stack. Our developers do this in your theme with a rollback ready. You do not receive instructions to carry out yourself.
On-page and content
Titles under 60 characters and descriptions under 160, the limits in Shopify’s own guidance (help.shopify.com, 4 September 2026). Collection copy that answers the query. A /blogs/ plan aimed at the informational searches around your products.
Monthly report
Non-brand clicks and impressions, indexed pages, collection rankings and organic revenue, in one document you can read in ten minutes. Each item says what changed and what ships next.
Iterate
New products, new collections and algorithm updates change the picture. We re-crawl and re-prioritise, and we keep the backlog honest. Month nine should not repeat month one.
Why stores choose us for Shopify SEO
180+
Shopify stores launched
Launched since 2021 by our Toronto team (evdev.dev, 4 September 2026). The developers who fix your theme for SEO build Shopify themes for a living.
5.0
Clutch rating
Average across 10 verified client reviews on clutch.co, checked 12 October 2026.
+70%
Organic traffic growth
A manufacturing client reported this in a verified Clutch review, alongside a 50% increase in sales (clutch.co, 4 September 2026). It is one client’s result, and we do not promise it.
Top Rated
Upwork
Upwork Top Rated Plus — the badge Upwork awards for sustained high ratings on large contracts. The same team handles SEO fixes and theme builds.
Fixed
Price before work
We scope and price every audit and retainer in writing before it starts. Ontario HST of 13% appears on the quote rather than arriving later.
Select
Shopify Partner tier
EVDEV is a Shopify Select Partner. That is the only tier we claim. The same team does the theme, app and structured-data work in-house.
Shopify SEO benefits & guarantees
You own the channel. A collection page that ranks keeps selling after the invoice is paid. A paid click stops the moment you stop paying.
You stop paying for what Shopify already gives you. We show you what the platform generates for free before we quote a single hour.
You get fixes rather than a document. Our developers make the theme, template and app changes, then list them in the report.
Fixed scope and price agreed in writing before work starts. If the scope changes, you approve the change first.
One monthly report in Search Console and GA4 terms: non-brand clicks, indexed pages, collection rankings, organic revenue.
White-hat only. We follow Google’s guidelines. We do not buy links or run tactics that risk a manual action.
Shopify SEO guide
How to choose a Shopify SEO agency
What Shopify already does for you, what an app can and cannot fix, and the seven questions that separate a Shopify SEO agency from a generic one.
What Shopify already does for you
Every Shopify store, on every plan, gets auto-generated canonical tags, a sitemap.xml, a robots.txt and SSL. The theme generates title tags that include the store name (help.shopify.com/en/manual/promoting-marketing/seo, checked 4 September 2026). You can edit the title, meta description, URL handle and image alt text on products, collections, pages and blog posts. None of that needs code.
The sitemap lists every product with its primary image, plus every page, collection and blog post. It updates itself when you publish (help.shopify.com, 4 September 2026). On Basic and above, Shopify generates a sitemap for each international domain and adds languages automatically.
The default robots.txt blocks /admin, /checkout, /cart, /search, /policies/ and filtered collection URLs matching /collections/*+* (help.shopify.com, 4 September 2026). Shopify calls it optimal for SEO. It also warns that editing robots.txt.liquid incorrectly “can result in loss of all traffic”. We change it only with a measured reason and a rollback.
So if a proposal lists sitemap setup, canonical tag setup or SSL configuration as billable Shopify SEO work, it bills you for what ships free. The work worth paying for is what Shopify does not decide: collection structure, filter URLs outside the default rule, theme speed, structured data your theme lacks, and content.
SEO apps vs. structural work
SEO apps
Bulk titles and meta, alt text, redirects, broken-link reports, image compression. Useful and cheap. Shopify’s own Search & Discovery is free and covers filters, synonyms, product boosts and related products (apps.shopify.com, 2.7/5 from 509 reviews, 4 September 2026).
Structural work
Which collections exist and how they nest, which filter and tag URLs are crawlable, what the canonical points at, how heavy the theme is, what the collection page says. No app does this. A developer who knows Shopify does it in the theme and admin.
We set up the free Search & Discovery app during the architecture stage. We do not sell apps.
Seven questions to ask before you sign
- Will you make the changes in my theme, or send me a list of changes to make?
- How will you handle filter and tag URLs, and will you edit robots.txt.liquid?
- What will you do with the Search & Discovery app and its filter setup?
- Do you quote a fixed price before work, and is HST shown on it?
- What exactly is in the monthly report, and from which data source?
- Who owns the collection copy and blog content you write?
- Are you a Shopify Partner, at which tier, and can I verify it?
Our answers to all seven are in the next card.
Our answers to those seven
We make the changes. Our developers do the theme, template, structured data and app work in your theme, then list it in the report. You never receive a PDF of tasks to forward to someone else.
We decide filter and tag URLs collection by collection during the architecture stage. Shopify’s default /collections/*+* disallow stays unless a measured reason says otherwise. We rarely edit robots.txt.liquid, and only with a rollback ready. Shopify’s own documentation warns about the downside (help.shopify.com, 4 September 2026).
We configure Search & Discovery in the architecture stage. Filters map to what buyers refine by. Synonym groups come from your search analytics. Boosts go to the products you want to sell first. It is free, and Shopify built it for the job.
Yes, fixed price before work, with Ontario HST at 13% on the quote. Monthly reports come from Search Console and GA4: non-brand clicks and impressions, indexed pages against crawled pages, collection-page rankings and organic revenue. You own every word we write.
EVDEV is a Shopify Select Partner based in Toronto. We have launched 180+ stores since 2021 and hold a 5.0 rating across 10 verified Clutch reviews (evdev.dev and clutch.co, 12 October 2026). The Shopify Partner Directory lists 2,348 partners in its SEO category alone (shopify.com/partners/directory, 4 September 2026). Ask each one you shortlist the same seven questions.
Shopify SEO FAQ
Straight answers to the questions people ask Google before they hire Shopify SEO services.
Partly. Shopify generates canonical tags, sitemap.xml, robots.txt and SSL for every store. It lets you edit titles, meta descriptions, URL handles and alt text. Its guidance says titles under 60 characters and descriptions under 160 (help.shopify.com, checked 4 September 2026). It does not decide how your collections are structured, which filter URLs get crawled beyond its default rules, how heavy your theme is, or what your blog says. Rankings are won or lost there. That is the work we do.
Technical fixes ship in the first weeks, because they are theme and admin changes we make ourselves. Rankings and revenue follow Google’s crawl and re-indexing cycle, which we do not control. So we report monthly and judge the engagement on organic revenue over quarters rather than weeks. Anyone quoting you a fixed number of weeks to a ranking is guessing.
We quote a fixed price before any work starts. Scope depends on catalogue size, how competitive your categories are, and how much of the theme must change. Ontario HST of 13% is shown on the quote. One Toronto agency publishes Shopify SEO packages from $1,500 to $10,000, currency not stated (dnovogroup.com, checked 4 September 2026). A US guide puts e-commerce SEO retainers at US$2,000 to US$10,000 a month (seovisibility.co, May 2026). Book a call and you leave with a number.
Yes for the basics, neutral for the rest. The platform handles crawl hygiene itself. Its default robots.txt blocks filtered collection URLs at /collections/*+*, plus admin, cart, checkout, search and policy pages (help.shopify.com, 4 September 2026). Whether your collection pages outrank a competitor’s depends on architecture, theme speed and content. Shopify’s own SEO FAQ says a missing title tag is usually custom code or an app, and it closes by suggesting you hire a Shopify Partner (help.shopify.com, 4 September 2026).
The market answers that with money. Advertisers in Canada pay about CA$41.43 a click on “ecommerce seo agency” and CA$16.83 on “shopify seo” (Google Ads data via DataForSEO, 4 September 2026). None of that pays your bill, though. Paying is worth it when a collection page that ranks sells enough over the year to beat the retainer. The audit tells you whether that is realistic for your catalogue before you commit to a month two.
No. We follow Google’s guidelines. We do not buy links or spin content, and we do not use tactics that risk a manual action. The one platform-level risk on Shopify is a bad robots.txt.liquid edit. Shopify itself says that can remove all traffic (help.shopify.com, 4 September 2026), so we change it only with a rollback ready.
Google Search Console, which is free. Then Shopify’s own Search & Discovery app, also free, for filters, synonym groups, product boosts and related products. It is rated 2.7/5 from 509 reviews, and recent reviews complain about its 25-filter limit (apps.shopify.com, 4 September 2026). Paid SEO apps earn their keep on bulk meta and alt text. No app restructures collections, edits your theme, or writes a category page. Those are the jobs that move rankings, and people do them.
The principles are the same. The failure points are specific to the platform: collection sprawl and tag pages, the same product reachable through several paths, themes and apps that slow the page, and a /blogs/ section that never gets used. A Shopify SEO plan starts from those four. It also uses the platform’s own tools: Search & Discovery for filters, and the free Shopify Knowledge Base app for the FAQ content AI shopping agents read (help.shopify.com, 4 September 2026).
Yes, we work in the theme. We are a Shopify Select Partner with 180+ stores launched since 2021 (evdev.dev, 4 September 2026). Structured data, speed and template changes happen in-house rather than coming back to you as a to-do list. That is the practical difference between a Shopify SEO expert and a generic SEO consultant. One of them can open the theme editor and fix what they found.
There is no single answer, and a page that names itself is not evidence. Shortlist Shopify SEO companies that work on stores like yours. Then ask each the seven questions in the guide above: theme access, filter URLs, Search & Discovery, fixed pricing, report contents, content ownership, Partner tier. Compare the answers rather than the badges. Our answers are on this page, and our Clutch profile is at clutch.co/profile/evdev.
EVDEV bases SEO and GEO recommendations on data from DataForSEO, Ahrefs, Semrush, analytics, search results, competitors, and your store. Specialists interpret the evidence using ecommerce experience, prioritize the work by commercial impact, and test changes against rankings, qualified traffic, conversion, and revenue.
Still have questions?
Did not find the answer you were looking for? Get in touch and we will answer it in plain terms.
- Fixed price quoted before work begins
- You own the code — no lock-in
- If we miss a deadline, we own it
Shopify SEO plan
What Shopify SEO work looks like in the first 90 days
Shopify SEO runs in a fixed order because each step depends on the one before: measure, decide the structure, fix what Shopify generates by default, mark up products, then write and earn links. Content written before the collection structure is settled usually has to be redone, and links pointed at URLs that later get canonicalised are wasted. The first 90 days cover the foundation; rankings for competitive collection terms typically move after that.
| Weeks | Work | What you get |
|---|---|---|
| 1–2 | Baseline: Search Console export, full crawl, index coverage, Core Web Vitals, organic revenue in GA4. | A baseline report every later result is measured against. |
| 2–4 | Architecture: collection map, navigation, and a decision for every tag and filter URL — index, canonicalise or block. | A URL decision sheet and a target keyword per collection. |
| 3–5 | Technical fixes: product links pointed at /products/ URLs, robots.txt.liquid and noindex rules, sitemap and redirect clean-up. | Crawl budget spent on pages that can rank. |
| 4–6 | Structured data: Product with brand, GTIN, reviews and offers; BreadcrumbList; Organization. | Rich-result eligibility and cleaner product data for Google Shopping and AI answers. |
| 5–10 | Content: intro copy and FAQs for priority collections, product description templates, supporting guides. | Collection pages with a reason to rank beyond a product grid. |
| 6–12 | Authority: listings, partner and supplier links, digital PR pointed at collection pages. | Referring domains to the pages that sell. |
| Monthly | Reporting on priority pages: impressions, clicks, positions, indexed pages, organic revenue. | One page you can read in five minutes. |
Want this sequence built around your store? Get a free Shopify SEO audit
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