
Monapure
Shopify Development · Subscription Commerce · Conversion Optimization
Son of Oak is a Shopify e-commerce platform for tabletop roleplaying games, designed to turn product discovery into an immersive player journey – from exploring game titles and fantasy worlds to purchasing RPG products through a smooth, conversion-focused shopping experience.

EVDEV was responsible for expanding the Son of Oak website with new product pages, seasonal promotional landing pages, user account functionality, analytics tracking, and optimization tools. The project included the development of dedicated product pages for tabletop roleplaying game titles, custom campaign pages, and responsive layouts based on the brand’s creative direction.
Within the first three months after launch, EVDEV’s work helped us double our sales. Our conversion rate improved as the store design, copywriting, and promotional landing pages came together. They pair genuine Shopify and ecommerce expertise with clear, steady communication, so we always felt in good hands.
Imrad Syed
Business Development Manager, JO MILANO PARIS INC
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