Fashion & Jewelry2026
For The EBITDA is a headwear brand for leaders who think in margins, launched with a limited drop of EBITDA caps.
Inside the store
What we delivered
The story
For The EBITDA is a headwear brand for leaders who think in margins, launched with a limited drop of EBITDA caps. EVDEV built its Shopify merch store on a customised Alchemy theme: an animated wordmark hero, a collection that puts caps you can buy today next to statement pieces sold on request, a request pricing form for personal or bulk orders, a sticky buy bar and product pages that sell the idea behind the hat.
For The EBITDA is a headwear line from The Blake Project, a brand strategy consultancy, for people who measure success in margins and growth.
It launches with two EBITDA baseball caps, White Camo and Black Fluffy, and a set of one-off statement pieces, from a fighter pilot helmet to a top hat, that are made for teams and events rather than sold off the shelf.
Build a merch store that feels like a premium limited drop rather than a promo shop: let people buy the two caps straight away, collect pricing requests for everything else without a separate quote tool, and carry the brand's idea, wear the mindset, through every page on desktop and mobile.
We built the store on a customised Alchemy theme.
The homepage opens on an animated wordmark hero, followed by service icons, a two-row collection grid, a brand banner, an FAQ, a newsletter sign-up and a closing call to action. Tagging a product request-price replaces its price and add to cart with a Request Pricing button on the product card, the product page and the sticky bar, and opens a form with Personal Use and Bulk Order tabs. Product pages carry the story sections below the buy box, and the About page and announcement bar finish the launch.
Client reviews
Clutch
Review on Clutch“Within the first three months after launch, EVDEV’s work helped us double our sales. Our conversion rate improved as the store design, copywriting, and promotional landing pages came together. They pair genuine Shopify and ecommerce expertise with clear, steady communication, so we always felt in good hands.”
Imrad Syed
Business Development Manager, JO MILANO PARIS INC
Review on Upwork“An amazing experience working with EVDEV, and I’d highly recommend them to anyone looking for a serious, reliable Shopify expert. Communication was clear and proactive throughout, timelines were respected, and progress updates were frequent and transparent. EVDEV has an excellent grasp of Shopify development from both a business and technical perspective.”
Maxim
Shopify store owner, Quebec, Canada
Review on Upwork“EVDEV has been a tremendous help on our Shopify custom-theme development projects. Deep knowledge of Shopify development (Liquid, JS, CSS) and able to handle complex solutions for our website. I highly recommend EVDEV for any Shopify technical or development work.”
Jason
Shopify custom theme development client
Review on Upwork“EVDEV is incredible to work with. I’ve been on Upwork a long time, as both a freelancer and a client, and EVDEV is truly a rare find on this platform. Work happens quickly, instructions are followed to the letter, and the communication and helpful input are always invaluable.”
Aarielle
Ongoing website development client
Review on Upwork“EVDEV was awesome to work with. Super competent development and great communication throughout the project. Highly recommend.”
Mit
Ecommerce agency partner, Australia
Review on Upwork“EVDEV was great. Did an amazing job and I was really happy with the outcome. Already planning on using EVDEV for another project.”
Adam
Headless Shopify (Next.js) project client
Review on Upwork“An amazing experience working with EVDEV, and I’d highly recommend them to anyone looking for a serious, reliable Shopify expert. Communication was clear and proactive throughout, timelines were respected, and progress updates were frequent and transparent. EVDEV has an excellent grasp of Shopify development from both a business and technical perspective.”
Maxim
Shopify store owner, Quebec, Canada
Review on Upwork“EVDEV has been a tremendous help on our Shopify custom-theme development projects. Deep knowledge of Shopify development (Liquid, JS, CSS) and able to handle complex solutions for our website. I highly recommend EVDEV for any Shopify technical or development work.”
Jason
Shopify custom theme development client
Review on Upwork“EVDEV is incredible to work with. I’ve been on Upwork a long time, as both a freelancer and a client, and EVDEV is truly a rare find on this platform. Work happens quickly, instructions are followed to the letter, and the communication and helpful input are always invaluable.”
Aarielle
Ongoing website development client
Review on Clutch“EVDEV successfully launched the new store on schedule and provided great post-support. They managed the project professionally, established clear timelines, maintained regular communication, and provided consistent progress updates. Their technical expertise was commendable.”
Dmytro Umen
CEO & Co-Founder, Brights
Review on Clutch“EVDEV approaches each project with meticulous attention to detail. The results met our high standards, and we were pleased with the quality of their work. We recommend this company as a reliable partner in web development.”
Tetiana Tymkiv
Director, Consulting Center Poradnya
Review on Clutch“Their organized approach and clear communication ensured a smooth and collaborative workflow throughout the project.”
Liudmyla Batalova
Producer, WE: media theater
Review on Upwork“EVDEV was incredible to work with and made sure my store had some really awesome finishing touches. Thank you Misha and the EVDEV team for the attention to detail.”
Yrsa
Owner, Soft Interrogations
Review on Clutch“EVDEV successfully launched the new store on schedule and provided great post-support. They managed the project professionally, established clear timelines, maintained regular communication, and provided consistent progress updates. Their technical expertise was commendable.”
Dmytro Umen
CEO & Co-Founder, Brights
Review on Clutch“EVDEV approaches each project with meticulous attention to detail. The results met our high standards, and we were pleased with the quality of their work. We recommend this company as a reliable partner in web development.”
Tetiana Tymkiv
Director, Consulting Center Poradnya
Review on Clutch“Their organized approach and clear communication ensured a smooth and collaborative workflow throughout the project.”
Liudmyla Batalova
Producer, WE: media theater
Review on Upwork“EVDEV was incredible to work with and made sure my store had some really awesome finishing touches. Thank you Misha and the EVDEV team for the attention to detail.”
Yrsa
Owner, Soft Interrogations
Your store next
Two ways to start. Both are free, and both reach a senior Shopify developer, not a sales rep.
A 30-minute video call with a co-founder. Bring your store, your numbers and your questions.
Misha Gavura
Co-founder, Growth & Technology
Leave your name and email. We reply within 2 hours, Mon to Fri, with next steps.
FAQ
For The EBITDA is a headwear brand for leaders who think in margins, launched with a limited drop of EBITDA caps. EVDEV built its Shopify merch store on a customised Alchemy theme: an animated wordmark hero, a collection that puts caps you can buy today next to statement pieces sold on request, a request pricing form for personal or bulk orders, a sticky buy bar and product pages that sell the idea behind the hat.
More work
