Beauty & SkincareUnited States2025
A high-converting Shopify storefront and marketing system for Refined Cosmetics, the direct-to-consumer home of Sorah Gottlieb Skin + Laser Clinic and an authorized retailer of premium skincare brands including Jan Marini, AHAVA, and Sothys.
Inside the store
What we delivered
The story
A high-converting Shopify storefront and marketing system for Refined Cosmetics, the direct-to-consumer home of Sorah Gottlieb Skin + Laser Clinic and an authorized retailer of premium skincare brands including Jan Marini, AHAVA, and Sothys. EVDEV built the full commerce experience — a performance-optimized theme, subscription purchasing, conversion-focused product and checkout flows, personalized product consultation, and social and email marketing — all engineered for recurring revenue and retention. The store generated over $100K in its first four months.
Refined Cosmetics, the direct-to-consumer storefront of Sorah Gottlieb Skin + Laser Clinic, engaged EVDEV to build a high-converting beauty commerce experience on Shopify.
The scope spanned a fully customized, high-performance theme, subscription commerce, conversion-focused product and checkout flows, a personalized product consultation system, and social and email marketing integrations, all built to scale with a fast-growing brand.
The goal was to build a high-converting beauty commerce experience capable of supporting rapid growth, recurring revenue, and customer retention while optimizing every touchpoint of the customer journey.
The challenge was to balance a premium brand experience, personalized product guidance, subscription purchasing, and social commerce integrations within a single scalable Shopify ecosystem.
EVDEV delivered a customized, performance-driven Shopify storefront built for conversion and retention.
The build included an integrated subscription model with Subscribe & Save for recurring revenue, conversion-focused UX designed to raise average order value, Shopify and Instagram Shop social commerce, Mailchimp email marketing automation, and a personalized consultation system that guides customers to the right products. Across a catalog of 81+ products from brands like Jan Marini, AHAVA, and Sothys, the store generated over $100K in revenue within its first four months, and a single email campaign drove more than $2K from one send.
Client reviews
Clutch
Review on Clutch“Within the first three months after launch, EVDEV’s work helped us double our sales. Our conversion rate improved as the store design, copywriting, and promotional landing pages came together. They pair genuine Shopify and ecommerce expertise with clear, steady communication, so we always felt in good hands.”
Imrad Syed
Business Development Manager, JO MILANO PARIS INC
Review on Upwork“An amazing experience working with EVDEV, and I’d highly recommend them to anyone looking for a serious, reliable Shopify expert. Communication was clear and proactive throughout, timelines were respected, and progress updates were frequent and transparent. EVDEV has an excellent grasp of Shopify development from both a business and technical perspective.”
Maxim
Shopify store owner, Canada
Review on Upwork“EVDEV has been a tremendous help on our Shopify custom-theme development projects. Deep knowledge of Shopify development (Liquid, JS, CSS) and able to handle complex solutions for our website. I highly recommend EVDEV for any Shopify technical or development work.”
Jason
Shopify custom theme development client
Review on Upwork“EVDEV is incredible to work with. I’ve been on Upwork a long time, as both a freelancer and a client, and EVDEV is truly a rare find on this platform. Work happens quickly, instructions are followed to the letter, and the communication and helpful input are always invaluable.”
Aarielle
Ongoing website development client
Review on Upwork“EVDEV was awesome to work with. Super competent development and great communication throughout the project. Highly recommend.”
Mit
Ecommerce agency partner, Australia
Review on Upwork“EVDEV was great. Did an amazing job and I was really happy with the outcome. Already planning on using EVDEV for another project.”
Adam
Headless Shopify (Next.js) project client
Review on Upwork“An amazing experience working with EVDEV, and I’d highly recommend them to anyone looking for a serious, reliable Shopify expert. Communication was clear and proactive throughout, timelines were respected, and progress updates were frequent and transparent. EVDEV has an excellent grasp of Shopify development from both a business and technical perspective.”
Maxim
Shopify store owner, Canada
Review on Upwork“EVDEV has been a tremendous help on our Shopify custom-theme development projects. Deep knowledge of Shopify development (Liquid, JS, CSS) and able to handle complex solutions for our website. I highly recommend EVDEV for any Shopify technical or development work.”
Jason
Shopify custom theme development client
Review on Upwork“EVDEV is incredible to work with. I’ve been on Upwork a long time, as both a freelancer and a client, and EVDEV is truly a rare find on this platform. Work happens quickly, instructions are followed to the letter, and the communication and helpful input are always invaluable.”
Aarielle
Ongoing website development client
Review on Clutch“EVDEV successfully launched the new store on schedule and provided great post-support. They managed the project professionally, established clear timelines, maintained regular communication, and provided consistent progress updates. Their technical expertise was commendable.”
Dmytro Umen
CEO & Co-Founder, Brights
Review on Clutch“EVDEV approaches each project with meticulous attention to detail. The results met our high standards, and we were pleased with the quality of their work. We recommend this company as a reliable partner in web development.”
Tetiana Tymkiv
Director, Consulting Center Poradnya
Review on Clutch“Their organized approach and clear communication ensured a smooth and collaborative workflow throughout the project.”
Liudmyla Batalova
Producer, WE: media theater
Review on Upwork“EVDEV was incredible to work with and made sure my store had some really awesome finishing touches. Thank you Misha and the EVDEV team for the attention to detail.”
Yrsa
Owner, Soft Interrogations
Review on Clutch“EVDEV successfully launched the new store on schedule and provided great post-support. They managed the project professionally, established clear timelines, maintained regular communication, and provided consistent progress updates. Their technical expertise was commendable.”
Dmytro Umen
CEO & Co-Founder, Brights
Review on Clutch“EVDEV approaches each project with meticulous attention to detail. The results met our high standards, and we were pleased with the quality of their work. We recommend this company as a reliable partner in web development.”
Tetiana Tymkiv
Director, Consulting Center Poradnya
Review on Clutch“Their organized approach and clear communication ensured a smooth and collaborative workflow throughout the project.”
Liudmyla Batalova
Producer, WE: media theater
Review on Upwork“EVDEV was incredible to work with and made sure my store had some really awesome finishing touches. Thank you Misha and the EVDEV team for the attention to detail.”
Yrsa
Owner, Soft Interrogations
Your store next
Two ways to start. Both are free, and both reach a senior Shopify developer, not a sales rep.
A 30-minute video call with a co-founder. Bring your store, your numbers and your questions.
Misha Gavura
Co-founder, Growth & Technology
Leave your name and email. We reply within 2 hours, Mon to Fri, with next steps.
FAQ
A high-converting Shopify storefront and marketing system for Refined Cosmetics, the direct-to-consumer home of Sorah Gottlieb Skin + Laser Clinic and an authorized retailer of premium skincare brands including Jan Marini, AHAVA, and Sothys. EVDEV built the full commerce experience — a performance-optimized theme, subscription purchasing, conversion-focused product and checkout flows, personalized product consultation, and social and email marketing — all engineered for recurring revenue and retention. The store generated over $100K in its first four months.
More work
