Fashion & JewelryCanada2024
M.Fraise is the loungewear brand of creator Mia Maples: flare sweatpants, shorts, a crewneck and ribbed tops in organic cotton, recycled cotton and TENCEL Lyocell, made in Canada and sold in limited drops that are promoted to Mia's 500K+ Instagram followers.
Inside the store
What we delivered
The story
M.Fraise is the loungewear brand of creator Mia Maples: flare sweatpants, shorts, a crewneck and ribbed tops in organic cotton, recycled cotton and TENCEL Lyocell, made in Canada and sold in limited drops that are promoted to Mia's 500K+ Instagram followers. EVDEV built its Shopify store on the Whisk theme, with quick shop on the homepage, product pages built around size and colour, and links to the brand's Instagram and Mia's YouTube.
M.Fraise launches small quantities of each collection so that every piece sells, and each drop is promoted to founder Mia Maples' 500K+ Instagram followers.
The brand needed a Shopify store that looked like M.Fraise and let shoppers choose a size and colour quickly before a drop sells out.
A photo-led store in the brand's colours, where shoppers can add a piece to the bag straight from the homepage, find their size from XS to 3XL with a size guide to hand, see what each garment is made of and where, and follow M.Fraise on Instagram and Mia on YouTube.
We built the store on the Whisk theme and set it up in the brand's colours and serif type.
The homepage opens on a full-width photo slideshow and a product grid with quick shop, for picking a size and colour and adding to the bag. Below come the founder's letter, an Instagram feed from a Shopify app and a sign-up for restocks. Product pages carry swatches for the three colourways, sizes XS to 3XL, a 31 or 28 inch inseam on the flare sweatpants and tabs for details, fit, shipping and returns. A low-stock line and crossed-out sizes show what is left of a drop. The menu and footer link to the Ethics & Sustainability and 1% For Charity pages, the brand's Instagram and Mia's YouTube.
Client reviews
Clutch
Review on Clutch“Within the first three months after launch, EVDEV’s work helped us double our sales. Our conversion rate improved as the store design, copywriting, and promotional landing pages came together. They pair genuine Shopify and ecommerce expertise with clear, steady communication, so we always felt in good hands.”
Imrad Syed
Business Development Manager, JO MILANO PARIS INC
Review on Upwork“An amazing experience working with EVDEV, and I’d highly recommend them to anyone looking for a serious, reliable Shopify expert. Communication was clear and proactive throughout, timelines were respected, and progress updates were frequent and transparent. EVDEV has an excellent grasp of Shopify development from both a business and technical perspective.”
Maxim
Shopify store owner, Quebec, Canada
Review on Upwork“EVDEV has been a tremendous help on our Shopify custom-theme development projects. Deep knowledge of Shopify development (Liquid, JS, CSS) and able to handle complex solutions for our website. I highly recommend EVDEV for any Shopify technical or development work.”
Jason
Shopify custom theme development client
Review on Upwork“EVDEV is incredible to work with. I’ve been on Upwork a long time, as both a freelancer and a client, and EVDEV is truly a rare find on this platform. Work happens quickly, instructions are followed to the letter, and the communication and helpful input are always invaluable.”
Aarielle
Ongoing website development client
Review on Upwork“EVDEV was awesome to work with. Super competent development and great communication throughout the project. Highly recommend.”
Mit
Ecommerce agency partner, Australia
Review on Upwork“EVDEV was great. Did an amazing job and I was really happy with the outcome. Already planning on using EVDEV for another project.”
Adam
Headless Shopify (Next.js) project client
Review on Upwork“An amazing experience working with EVDEV, and I’d highly recommend them to anyone looking for a serious, reliable Shopify expert. Communication was clear and proactive throughout, timelines were respected, and progress updates were frequent and transparent. EVDEV has an excellent grasp of Shopify development from both a business and technical perspective.”
Maxim
Shopify store owner, Quebec, Canada
Review on Upwork“EVDEV has been a tremendous help on our Shopify custom-theme development projects. Deep knowledge of Shopify development (Liquid, JS, CSS) and able to handle complex solutions for our website. I highly recommend EVDEV for any Shopify technical or development work.”
Jason
Shopify custom theme development client
Review on Upwork“EVDEV is incredible to work with. I’ve been on Upwork a long time, as both a freelancer and a client, and EVDEV is truly a rare find on this platform. Work happens quickly, instructions are followed to the letter, and the communication and helpful input are always invaluable.”
Aarielle
Ongoing website development client
Review on Clutch“EVDEV successfully launched the new store on schedule and provided great post-support. They managed the project professionally, established clear timelines, maintained regular communication, and provided consistent progress updates. Their technical expertise was commendable.”
Dmytro Umen
CEO & Co-Founder, Brights
Review on Clutch“EVDEV approaches each project with meticulous attention to detail. The results met our high standards, and we were pleased with the quality of their work. We recommend this company as a reliable partner in web development.”
Tetiana Tymkiv
Director, Consulting Center Poradnya
Review on Clutch“Their organized approach and clear communication ensured a smooth and collaborative workflow throughout the project.”
Liudmyla Batalova
Producer, WE: media theater
Review on Upwork“EVDEV was incredible to work with and made sure my store had some really awesome finishing touches. Thank you Misha and the EVDEV team for the attention to detail.”
Yrsa
Owner, Soft Interrogations
Review on Clutch“EVDEV successfully launched the new store on schedule and provided great post-support. They managed the project professionally, established clear timelines, maintained regular communication, and provided consistent progress updates. Their technical expertise was commendable.”
Dmytro Umen
CEO & Co-Founder, Brights
Review on Clutch“EVDEV approaches each project with meticulous attention to detail. The results met our high standards, and we were pleased with the quality of their work. We recommend this company as a reliable partner in web development.”
Tetiana Tymkiv
Director, Consulting Center Poradnya
Review on Clutch“Their organized approach and clear communication ensured a smooth and collaborative workflow throughout the project.”
Liudmyla Batalova
Producer, WE: media theater
Review on Upwork“EVDEV was incredible to work with and made sure my store had some really awesome finishing touches. Thank you Misha and the EVDEV team for the attention to detail.”
Yrsa
Owner, Soft Interrogations
Your store next
Two ways to start. Both are free, and both reach a senior Shopify developer, not a sales rep.
A 30-minute video call with a co-founder. Bring your store, your numbers and your questions.
Misha Gavura
Co-founder, Growth & Technology
Leave your name and email. We reply within 2 hours, Mon to Fri, with next steps.
FAQ
M.Fraise is the loungewear brand of creator Mia Maples: flare sweatpants, shorts, a crewneck and ribbed tops in organic cotton, recycled cotton and TENCEL Lyocell, made in Canada and sold in limited drops that are promoted to Mia's 500K+ Instagram followers. EVDEV built its Shopify store on the Whisk theme, with quick shop on the homepage, product pages built around size and colour, and links to the brand's Instagram and Mia's YouTube.
More work
