Misha Gavura

• 

  LAND Helmets

  +70%conversion rate

  B2B safety helmet store with trade landing pages and a helmet finder quiz. May 1 to October 23, 2026 against the six months before; orders up 86% over the same period.

  LAND Helmets case study
• 

  Refined Cosmetics

  46%returning customer rate

  Skincare store built around Subscribe & Save. First year after launch, with 82% of shoppers who reach checkout completing their order.

  Refined Cosmetics case study
• 

  Ästhetik

  Magento to Shopify move for a North Carolina textile house: fabric filters, spec tiles on every product and trade pricing at three levels.

  Ästhetik case study
• 

  HAZE

  Bundle builder for THC and caffeine drinks that moves the discount from 10% to 15% to 20% at 6, 12 and 24 cans, next to a subscription tier.

  HAZE case study
• 

  Pilot Institute

  Black Friday 2026 store where the discount rises from 30% to 40% to 50% as students add classes, with a sticky cart bar keeping checkout in view.

  Pilot Institute case study

Three jobs, one person

Most stores lose money in the seam between design, code and marketing, the place where each specialist assumes another one owns it. I work across all three, which is why the seam is where I spend most of my time.

How I find what your store is losing

The same four steps on every project, whether it is a first build or a store already doing seven figures.

1. 01

   Measure before touching anything

   Analytics, session recordings and the checkout funnel as it is today. Opinions about a store are cheap; the drop-off between the product page and the cart is not.

2. 02

   Find the friction that costs the most

   Every store has dozens of small problems and two or three expensive ones. I rank by lost revenue, not by how easy they are to fix.

3. 03

   Design and build the fix

   The change goes into the theme properly, not as a script bolted on top that the next theme update will break.

4. 04

   Test it, then keep the winner

   An A/B test decides whether it stays. Changes that do not earn their place get reverted, which is the part most "CRO audits" never get to.

Notable clients

Alongside the ecommerce work, over the years I have delivered projects for:

• PepsiCo
• NATO
• UNICEF

Articles I have written

Conversion, Shopify development and search, written up as they come out of client work.

• Lightspeed vs Shopify for Canadian retailers (2026)

  Lightspeed and Shopify compared in CAD for Canadian retailers: plan prices, extra registers and locations, card and Interac rates, hardware, the Lightspeed to Shopify integration and what breaks when you migrate.

• Shopify vs WooCommerce (2026): what each really costs and when WooCommerce wins

  Shopify vs WooCommerce for Canadian and US stores: plan, hosting and card fees in CAD and USD, two worked stores, mobile speed data, security, SEO, B2B, and when WooCommerce is the better choice.

• How to prepare your Shopify store for Black Friday 2026: a checklist and a real campaign

  A dated Shopify Black Friday 2026 checklist: offer design, Shopify discount limits, speed and checkout, theme freeze, apps, email timing and tracking, plus a tiered bundle sale EVDEV built for Pilot Institute.

• Shopify Plus pricing in 2026: what it costs, what the fees are and when it pays back

  Shopify Plus pricing in US dollars, checked October 11, 2026: the $2,300 and $2,500 terms, the variable fee, card and gateway fees, what a build adds, year-one cost at $1M, $5M and $20M in sales, and the break-even against Advanced.

• How much does a Shopify website cost in 2026? DIY, freelancer and agency budgets

  What a Shopify website costs in 2026, in US dollars: building it yourself from $348 a year, freelancer vs agency, EVDEV's fixed-price floors, monthly plan and card fees, and three worked budgets with the arithmetic shown.

• Shopify Acquires Tailwind: What Every Shopify Acquisition Tells You About Where Shopify Is Going

  Shopify's deal for Tailwind Labs, read against 20 years of Shopify history and every major acquisition, from Oberlo and Deliverr to Remix and Vantage Discovery. What it means for merchants, and why the pattern matters.

Questions I get asked

Who is Misha Gavura?

Misha Gavura is a Shopify CRO expert and the co-founder of EVDEV, a Shopify and Shopify Plus agency in Toronto, where he leads growth and technology. He has spent 7+ years on Shopify and has been hands-on in every one of the 180+ stores EVDEV has launched.

What does a Shopify CRO expert actually do?

Finds where a store loses buyers and proves the fix. In practice that means reading analytics and session recordings, ranking the friction by the revenue it costs, building the change into the theme, and A/B testing it so the store keeps only what wins. It is not a checklist of best practices applied blind.

What do I get from the free conversion review?

Five specific conversion pain points found on your store, each with what it is costing you and what I would do about it. It is a review of your actual store, not a template. There is no obligation to hire EVDEV afterwards.

How long does Shopify CRO take to show results?

A test needs enough traffic to reach significance, so the honest answer depends on your volume, not on a calendar. Low-traffic stores get more value from fixing obvious friction than from A/B testing it; higher-traffic stores can run a proper test programme. I will tell you which one you are on the first call.

Do you work on Shopify Plus stores?

Yes, Plus and standard Shopify both. EVDEV builds custom Liquid themes and goes headless with Next.js and the Storefront API when a project calls for it.

Do you only work with stores in Toronto?

No. EVDEV is based in Toronto and works with brands across Canada and the US. Calls happen over video, and the free conversion review needs nothing more than your store URL.

Do I work with you directly or with the agency?

With me, alongside the EVDEV specialists a project needs. The studio is in-house, so the strategist, developer, designer and analyst on your project all sit on the same team, with no handoffs to a subcontractor you never meet.