Misha Gavura

Three jobs, one person

Most stores lose money in the seam between design, code and marketing — the place where each specialist assumes another one owns it. I work across all three, which is why the seam is where I spend most of my time.

How I find what your store is losing

The same four steps on every project, whether it is a first build or a store already doing seven figures.

1. 01

   Measure before touching anything

   Analytics, session recordings and the checkout funnel as it is today. Opinions about a store are cheap; the drop-off between the product page and the cart is not.

2. 02

   Find the friction that costs the most

   Every store has dozens of small problems and two or three expensive ones. I rank by lost revenue, not by how easy they are to fix.

3. 03

   Design and build the fix

   The change goes into the theme properly — not a script bolted on top that the next theme update will break.

4. 04

   Test it, then keep the winner

   An A/B test decides whether it stays. Changes that do not earn their place get reverted, which is the part most "CRO audits" never get to.

Notable clients

Alongside the ecommerce work, over the years I have delivered projects for:

• PepsiCo
• NATO
• UNICEF

Articles I have written

Conversion, Shopify development and search, written up as they come out of client work.

• Shopify Plus pricing in Canada: cost, fees and when it pays back

  Shopify Plus pricing for Canadian merchants, line by line. The CA$3,400 and CA$3,650 terms, the fees on every sale, what the fee does not cover, three worked first-year budgets, and the volume where the upgrade pays back.

• Shopify pricing in Canada (CAD) 2026: plans, fees and the real monthly cost

  Every Shopify plan price in CAD, what the fees mean, and the real monthly bill at CA$5k, CA$25k and CA$100k in sales. Verified on shopify.com/ca, 4 Sept 2026.

• WooCommerce to Shopify migration: data, URLs, subscriptions and cost

  What WooCommerce products, orders, customers and subscriptions turn into on Shopify, which tools move them, how every URL changes, and what it costs in Canada.

• Migrate from BigCommerce to Shopify: what breaks

  A technical guide to migrate from BigCommerce to Shopify: how modifiers, faceted search, URLs and transaction fees change, and what you give up by leaving.

• How Much Does It Cost to Hire a Shopify Expert?

  How much does it cost to hire a Shopify expert in 2026? Real rates for freelancers, contractors and agencies, and how to tell which tier your store needs.

• Magento to Shopify Migration: What Actually Breaks

  A Magento to Shopify migration breaks on category trees, configurable products and customer groups. What maps, what does not, and who should not move.

Questions I get asked

What does a Shopify CRO expert actually do?

Finds where a store loses buyers and proves the fix. In practice that means reading analytics and session recordings, ranking the friction by the revenue it costs, building the change into the theme, and A/B testing it so the store keeps only what wins. It is not a checklist of best practices applied blind.

What do I get from the free conversion review?

Five specific conversion pain points found on your store, each with what it is costing you and what I would do about it. It is a review of your actual store, not a template. There is no obligation to hire EVDEV afterwards.

How long does Shopify CRO take to show results?

A test needs enough traffic to reach significance, so the honest answer depends on your volume, not on a calendar. Low-traffic stores get more value from fixing obvious friction than from A/B testing it; higher-traffic stores can run a proper test programme. I will tell you which one you are on the first call.

Do you work on Shopify Plus stores?

Yes — Plus and standard Shopify both. EVDEV builds custom Liquid themes and goes headless with Next.js and the Storefront API when a project calls for it.

Do I work with you directly or with the agency?

With me, alongside the EVDEV specialists a project needs. The studio is in-house, so the strategist, developer, designer and analyst on your project all sit on the same team — there are no handoffs to a subcontractor you never meet.